It would follow previous holograms of musicians like Frank Zappa, Ronnie James Dio and Roy Orbison. The hologram, which has “taken precedence over everything,” would be backed by on tour Houston’s original band and backup singers, who include her brother Gary. “For Whitney Houston, who had an elegant voice and an elegant way about her, we wouldn’t do a fast-food brand relationship, for example,” Mestel said.Īs for the hologram, it’s already in development. The company plans to be careful how they present the singer, who appeared in commercials for Diet Coke and AT&T during her career. Mestel also confirmed that Primary Wave will be considerate about which branding deals they pursue. “And the idea now is to remind people that that is what her legacy is.” “Whitney was America’s sweetheart,” Mestel said. A new album could be comprised of unused tracks from Houston’s 1985 self-titled debut album, which are currently owned by Sony. Larry Mestel, the founder of Primary Wave, told The New York Times that he is already in discussions with Broadway producers about a potential musical and a Vegas-style spectacle. Primary Wave will acquire 50 percent of the estate’s assets, including Houston’s royalties from music and film, and merchandising, as well as the right to use her name and likeness. Part of that action is a deal with Primary Wave Music Publishing, which the estate signed last week. “It’s been quite emotional for the past seven years. “Everything is about timing for me,” Houston confirmed. Since the singer’s death in 2012, the estate has held off on any activity, but Houston said now is the time. Estate executor (and sister-in-law to to the performer) Pat Houston told The New York Times that there are potential plans for a touring hologram, a Broadway musical, branding deals and an album of unreleased tracks. Whitney Houston’s estate has revealed plans for a new album from the late singer, as well as a tour featuring her hologram.
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